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What Your Readers Won’t Tell You

When readers pick up your book, they bring a lifetime of expectations.

After all, they’ve probably read a LOT of really good books, right?

And unfortunately for you, you’re up against all those expectations. Either you meet them, or you don’t.

Readers are busy people.

They’ve got a lot to do, and when they sit down to escape into a book, they have wants and needs that we, the authors, MUST understand.

Readers have detailed expectations about many story elements:

  • Characters
  • Action
  • Setting
  • Conflict
  • Pacing
  • Appropriate Content
    …and a Whole Lot More…..

Getting just one of these elements wrong could spell disaster for your narrative “baby” – especially if you want to replace your income with book sales!

It’s a crowded world out there for a writer – and you need to stand above the rest if you want to grow a loyal following.

You have to meet – and then exceed – your readers’ every expectation.

For if you don’t, readers won’t send you a letter or an email. They won’t say anything at all.

You’ll be met with a chorus of silence, because your readers will have moved on to greener pastures – and better stories.


Surpass Their Expectations

Authors need a Framework for Success, a way of looking at the relationship between the Author, the Reader, and the Story (with all its intricate mechanics).

I call it “Story Psychology”

Story Psychology takes your existing passion and talent and channels it in the right direction.

It is designed to help you reach readers right where they’re at, and produce material that they’ll come back for again and again.

And that’s what you need to do: Use your story to establish a lasting relationship, and to win the reader’s trust. 

Because if your readers don’t trust you, they’ll run to another author with a proven track record and leave your work to collect dust instead of sales.


I Want to Be YOUR Coach

I have to be honest with you.

I’m human.

And I’m a writer.

I’ve failed many times – as a fiction author, a playwright, and a self-publisher.

But I’ve taken the time and effort to reflect on those failures and make dramatic changes to my craft and my brand.

I’ve mentored many would-be authors who failed to meet their readers’ expectations, and I’ve taught creative writing students in a classroom setting, many of whom barely had any grasp of the basics to even begin telling a decent tale.

I recently won 2nd place in the 2017 Summer Fiction Contest for my short story “Whatever Happened to Jeremy Mankin?”, and an Honorable Mention in the 2017 Spring Fiction Contest,  for my story, “The Warmth of Blankets.” These contests were hosted by The Write Practice and Short Fiction Break.


I’m currently a biweekly contributor to The Write Practice, and I’ve written for websites that teach sound storytelling techniques such as  Write to Done and Live Write Thrive. I also served as a judge in the 2016-17 Winter Fiction Contest, which led to my role as a moderator for the Becoming Writer community.

Oh. And in September 2016, I published my first novel, The Bean of Lifean achievement I share NOT because it’s been a huge success, but because of all the lessons I’ve learned from the arduous-but-rewarding journey of novel-writing and publishing.

And from all of this experience, and from many moments of failure, I’ve learned A LOT.

Most importantly, I’ve learned why some stories stink, and why some don’t.

Some stories exceed expectations. Some disappoint.

Readers come to our material with many unspoken, secret expectations based on centuries of good storytelling.

Yet hardly any readers can articulate the good, bad, and ugly of what they read. Their responses are frequently, and frustratingly, vague.

They don’t understand their own expectations about Story Psychology.

What if I told you that you could become a better writer – and win more loyal readers – at absolutely no cost at all?


And what if I told you that becoming a better writer will be relatively painless, and will inspire you to write more and enjoy the craft more than ever before?

Because it’s all true.

Which is why I would love to give you a book that is the culmination of all my hard-earned lessons: The 10 Reasons Readers Quit Your Book (and How to Win Them Back). 


Get Going Today

10-reasons-3d-imageI’ve taken everything I’ve learned about Story Pscyhology and jammed it into the most useful free resource you’ll find on the internet.


It’s called The 10 Reasons Readers Quit Your Book (and How to Win Them Back)and it’s all yours.

By joining my readers, you’ll get a first taste of 10 Reasons with the Placemat, an incredibly straight-forward and useful download that gathers all the main ideas of the book onto 1 page.

And if you’re ready to REALLY master your craft, you can read the whole thing.



This book will change your creative life.

The 10 Reasons Readers Quit Your Book (and How to Win Them Back) will teach you everything you need to know about Story Psychology, including:

  • 10 Secret Expectations of EVERY reader
  • Why FAILING to exceed these Expecations makes 99% of Readers QUIT
  • 10 Story Elements that EVERY reader wants
  • Story Crafting Secrets that 100% of writers can master to WIN readers forever

When you download the free Placemat, you gain access to the full text of the book, and free coaching, including articles, podcasts, and videos to support your love of great storytelling.

All for free.

So Take Your First Step Today and GET SERIOUS about your Readers by Transforming Your PASSION into a Well-Trained CRAFT.

Join hundreds of fellow authors and get the kind of coaching and training you won’t find anywhere else.

No strings, rules, or garbage. Just the best coaching you can get at a cost that can’t be beat.

Become a Master Storyteller. 

Get the Placemat today!


Get Your Copy of the 10 Reasons Placemat NOW!